Atlanta-based Mobile Transit Authority (MTA) and New York-basedscenarioDNA have launched a new mobile opinion solution called mDive, a turnkey mobile-based market research tool that engages consumers on the cell phones. The service works by using MTA’s mobile research platform to survey users through SMS text messages, WAP-based mobile internet connections, or a click-to-call voice-driven survey. Following collection, analysis, interpretation, reporting and recommendations are provided by scenarioDNA.

A complete mDive survey with 400 responses costs $6,500 and includes question development, delivery and management; an invitation in text format with link to WAP survey; a 10-question multiple choice survey; a CSV file of the raw survey data; setup, hosting and deployment of survey questions; and analysis of data and strategic recommendations in a PowerPoint presentation.

Read the the mDive data sheet (PDF).
Read the press release announcing the service at PRWeb.
Visit Mobile Transit Authority online.
Visit scenarioDNA online.