nQual Rich Focus is a new, hosted software solution for online focus groups in real time. It was recently reviewed by Tim Macer on his web site and received fairly positive feedback. From my perspective as a very likely potential user (based on Tim’s review!) nQual Rich Focus sounds like a very easy to use system that seems interesting for respondents (more interesting, interactive and engaging than a simple chat window you see with some other systems) and easy to use controls for the moderator.

Highlights of nQual Rich Focus (according to Tim’s review) include the fact that it is extremely easy to use; it’s easy to present a wide variety of stimulus material; it offers a variety of innovative research techniques and it provides a transcript immediately following the session. Negatives of package include the fact that all participants must use Window-based systems (Internet Explorer, to be specific); it is not yet completely self-service and it only supports real-time groups.

nQual is a London-based company — which implies London-based servers, which may or may not mean latency in the connection (I’m not sure why there would be, but it’s worth thinking about ). The cost of a single group is around $900 although volume discounts are available.

• Read Tim Macer’s review of nQual Rich Focus
• nQual Rich Focus web site

In the March 2007 issue of Research, Tim Macer reviewed streamBASE GmbH’s Coding-Modul, a program specifically designed to assist in the process of coding a significant number of open-ended questions. Tim gave the software a generally positive review (4 out of 5 for ease of use; 4.5 out of 5 for value). 

Tim liked the fact that Coding-Modul was a well-crafted system full of practical features for coding; that it allows you to easily distribute ‘packages’ of coding work to non-net connected individuals who are using standalone PCs; that it integrates seamlessly with Readsoft Forms; and that it has powerful administrative features to manage workflow.

Coding-Modul lost points because it is windows-based only; that automation features for typed texts are limited and that the documentation is not yet available in English (although it may be now).

• Read Tim Macer’s review of Coding-Modul
• Learn more about Coding-Modul at the stramBASE GmbH web site

Tim Macer recently reviewed GMI’s Research Analyzer in the February 2007 issue of Research Magazine. Research Analyzer is a fairly easy to use package for analyzing your data and creating reports without the usual hassle that comes from a more "statistical" program like SPSS. Basically, take everything you would do to analyze your data in Excel or SPSS and develop a program that is specifically designed to streamline the process and you get GMI Analyzer. Tim gave the program a 3.5 out of 5 for ease of use; a 4.5 out of 5 for cross-platform compatability; and a 4 out of 5 for value for money.

Tim liked the fact that GMI Research Analyzer is easy to master without taking a class; it has an intuitive drag-and-drop interface; it neatly combines online data serving with offline convenience; and it has a serious range of analytical capabilities. He didn’t like the fact that controlling the look and feel of the output could be difficult; that it dosn’t support the making of blanket changes to tables and charts that are already set up; and he didn’t think there was enough documentation.

Compare GMI Research Analyzer to SPSS Desktop Reporter and web-based MarketSight.

• Read Tim Macer’s review of GMI Research Analyzer 2.0
• Visit the GMI Research Analyzer web site

About a year ago Tim Macer gave a presentation at the SPSS Directions Conference entitled “Weaving, not drowning: An update on take-up and best practices in Mixed- and Multi- mode research.” Long, perhaps even academic sounding title, but actually extremely relevant to folks trying to figure out how to conduct and combine multiple modes of research (phone, web, paper, etc). In his presentation, he agenda covered the following questions:

• Who is doing it, how common is it?
• Why are they doing it?
• Why are some other people not doing it?
• Which modes work best together?
• When does it make sense to switch modes?
• What impact does it have on the data?
• What are the technical requirements?

One really neat concept I hadn’t thought much about was the idea of having a respondent start the survey using one mode (perhaps paper or the phone) and then have them finish the survey in another mode (usually the web). This has been found to help out when it is hard to retain respondents in one mode using a particular data collection method (perhaps they don’t want to hang out in your store for 20 minutes, or maybe they just want to get off the phone).

Multi-mode data collection will become especially useful as we adopt more mobile survey solutions — perhaps have the user start with a WAP based survey and finish up with a web based survey when they get home.

Read Tim’s full article at Meaning (PowerPoint).

The October, 2006 issue of Research Magazine contains a review by Tim Macer of Techneos Entryware 6, a software package that works primarily with Palm handhelds (but also with Microsoft based handhelds) to create surveys and collect data in the field.

Tim liked the fact that the software works either online or offline and isn’t dependent on a permanent internet or wireless connection and that its automatic reminder function made it a great tool for self-completion diary studies. He didn’t like the fact that it is a standalone mobile and web solution without support for CATI or paper and that it offers only basic, inflexible reporting.

During my time at Paramount Parks I was actually a Techneos customer and was very pleased with both the flexibility and the ease of use of the software (we used the professional edition rather than the Enterprise edition). It has a thoughtfully designed interface, both in the survey designer and in the data collection module. The only thing that didn’t work for us was the pricing scheme, but I will readily admit that this was very likely tied to the unique way in which we were using the software.

Read Tim’s full review at Meaning.

U.K. based Research journal reviewer Tim Macer recently published a review of ETabs AutoGraph 2.0, a program designed to assist in the “desktop creation of indivudual or repetitive charts and tables from most industry-standard tables for output to Excel or Powerpoint including Quantum, Merlin through TabsML, Pulse Train’s XtabsML, Wincross, Quanvert, Snap, Dimensions, Mentor, and SPSS tables, or direct imput from Pulsar.

Macer rates Autograph as a 4.5 out of 5 for ease of use; 5 out of 5 for cross-platform compatability; and 4.5 out of 5 for value for money. To read the complete review, visit Research Magazine.

For more details about AutoGraph from the company, visit the E-Tabs web site.

In the July, 2006 issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Perseus SurveySolutions 2.0, a multi-user online survey solution with integrated sampling, invitation management, report preparation and publishing, which is aimed at large enterprises wishing to consolidate and co-ordinate all their research and feedback activities.

Tim liked the Word-like interface for designing surveys, the centrally controlled ‘profiles’ that allow direct links to enterprise databases to provide "real-time and moment-of-truth sampling" and the simple results portal; he didn’t like the fact that there was no intelligent support for coding or consolidating open-ended data, the limited range of statistics, and the fact that it was labourious working with open-ends.

Read Tim Macer’s full review of Perseus Survey Solutions EFM 2.0

In the June, 2006 issue of issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Monitor Group’s MarketSight, a web based survey analytic tool for researchers and end-users, with an emphasis on interactive hypothesis testing.

Tim liked the expert-system approach which automatically applies appropriate statistical tests, the highly intuitive interface which makes analysis quick and easy, and the simple import and setup from SPSS or SAS formats. He didn’t like the fact that it doesn’t support multiple response questions, that it works only in IE6, and that there is no local support in Europe.

Read Tim Macer’s full review of Monitor Group’s MarketSight.

In the May, 2006 issue of issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Merlinco’s MerlinPlus, a powerful end-user analysis suite which can be fed either by surveys in industry-standard formats or by data collected using built-in modules for web surveys, handheld CAPI, touchscreen self-completion or simple standalone CATI.

Tim liked the easy but versatile analysis and cross-tab capabilities, the support for touchscreen kiosk interviewing applications and the fact that it is easy to import or export data in many formats and that it outputs directly to MS Word, Excel, and PowerPoint for reports. He disliked the fact that there were no charting capabilities and less than friendly file management system.

Read Tim Macer’s full review of Merlinco’s MerlinPlus.