Posts Tagged ‘teen-research’

OTX Online Testing Exchange Using Animated Characters To Make Surveys Fun

Saturday, December 1st, 2007

OTX — or the “Online Testing Exchange” is a market research company that does research online (alright, who doesn’t?). I happened to receive an invitation to one of their surveys today and had a couple of comments.

First, OTX gets props for several things. First, they share a lot of their research results If you go to their web site, you can read all about teen shopping habits, teens and cell phones, movie survey results, etc. They seem to do a lot with kids and teens, which isn’t surprising given the cuteness of their interface (which I’ll explain in a moment).

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Teen Mobile Research Panel Introduced

Tuesday, December 12th, 2006

The N, MTV/Nickelodeon’s evening network for teens, has announced an alliance with mobile community provider mbuzzy.com to create a teen wireless research panel using the mbuzzy technology platform beginning in January. The program, to be called "Teens Everywhere" will allow the alliance to conduct research with 10,000 teen panel members via their mobile phones on a variety of topics, ranging from network programming to advertising to events and other information.

Read the full press release at Yahoo.