Lake Superior College recently collected data for its 4th Priorities Survey for Online Learners, a standardized-ish survey from Noel-Levitz that helps schools measure the satisfaction of their online programs.  What’s neat (from my perspective) is that this year they offered their survey pool of over 2000 potential respondents the chance to win one of 40 2 GB USB drives for participating in their PSOL survey and got a responses rate of 23%. When they last did the survey in 2006 without offering an incentive they only got a 17% response rate. That’s a 23% increase in the response rate. (more…)

In my experience, the use of incentives, whether it is the opportunity to win a prize in a drawing/sweepstakes or points towards some kind of special reward, can make a big difference in the response rate to an online survey. But what to offer? In what context? Perseus is offering a free webcast on Wednesday, October 25 or October 31 at 1pm entitled "Learn the Secrets of Affordable Incentive Strategies" to help answer these questions.

The hour long presentation, led by Larry Nichter (EVP of Restaurant.com) and Brian Koma (VP of Services for Websurveyor) will include:

• Incentive best practices
• When to use incentives
• What types of incentives are most effective for increasing response rates, maximizing completion and improving data quality
• How to put incentive strategies in place that don’t blow the budget

Sign up for the October 25 webcast
Sign up for the October 31 webcast
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