Posts Tagged ‘survey development’

Qualtrics Review (Online Survey Software)

Saturday, March 15th, 2008

Qualtrics survey software from Utah-based Qualtrics is an excellent web-based survey software package that offers a fantastic array of question types, a well-designed survey development interface, good fielding/survey promotion capabilities and a powerful reporting engine. It has both panal management features and multi-users capabilities and should definitely be a contender if you’re a corporate research department or academic organization looking for a survey system.  (more…)

Review of SurveyGizmo

Sunday, December 2nd, 2007

SurveyGizmo is among the most easy to use, best priced, feature packed internet survey software packages I have seen. And I’ve seen a number of them. I highly recommend it. And if you’re conducting fewer than 250 responses a month, it is absolutely free and includes just about everything you need. And it’s easy…very Web 2.0ish.

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Satisfaction Surveys, Qualifying Attributes and Key Point of Differentiation

Wednesday, October 11th, 2006

Customer research, taken out of its appropriate marketplace context, can be extremely misleading. Consider the scenario presented by Lior Arussy of the Strativity Group who in a recent DestinationCRM article where a research firm, after conducting a study to help a client indentify key loyalty factors to build greater customer relationships, came back with a finding that the most important thing the company could to to retain customers was to "excel in invoicing."

Lior argued (and I agree with him) that from the customer’s perspective accurate, on-time invoices — like clean bathrooms or safe rides at a theme park — aren’t reasons that most customers are going to do business with you. Sure, they’re important to maintain and ultimately speak to the gestault of how people perceive your business (nobody wants inaccurate invoices) but nobody is really going to choose you over your competitor if your greatest claim to fame is that you have the most accurate billing system in the business.

Says Lior:

"The goal of customer experience is not simply to stop upsetting people, it is to delight them and maximize revenues and loyalty. It is essential that market research surveys–and the client companies they purport to help–target and measure true experiences that help competitive differentiation."

To derive insight from research takes more than just good methodology and execution — it also requires an understanding of the business that your in and enough knowledge about your customers to be able to interpret the results in such a way leads to meaningful, actionable findings. In other words, you can’t simply leave it up to your research firm to go out, do a survey, and report back with results that you can immediately integrate into your business. You also need to bring to the tables your own experience and your own knowledge of the business at every stage of the research in order to ensure that the results that you get make sense in the context of your work.

Read Lior’s article at DestinationCRM.

Improving Communications Between Questionnaire Designers and Survey Programmers

Saturday, September 23rd, 2006

Phil and Ken Berry of BayaSoft recently gave a presentation at the 2006 American Marketing Association Research Conference designed to "equip market researchers with the tools and knowledge to design questionnaire documents that can be easily converted into online surveys, with minimal pitfalls." If you’re working on surveys and would like a little guideance to help you improve your communications with your programmers, it’s worth a read.

The presentation is available at the BayaSoft web site.