Using Pre-Survey Incentives to Increase Survey Response Rates
Monday, March 24th, 2008So let’s say that you need to get 500 survey responses. Which is going to be more efficient: sending a list of potential respondents a $5 gift cards along with a request to take a survey or them the promise of a $10 gift certificate if they take your survey? In 2002 Alhoscha Kaplan and Glenn White of Ernst & Young published a paper in which they did such a test and their results were a little surprising. (more…)
