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Tag Archives: qualitative research
QSR Releases NVivo 8 Qualitative Data Analysis Software
QSR International announced today the release of NVivo 8, their application for analyzing “very rich” text based information (which, incidentally, includes not just text but also videos, interview recordings, documents, and media clips). According to the web site, NVivo removes … Continue reading
nQual Rich Focus reviewed by Tim Macer
nQual Rich Focus is a new, hosted software solution for online focus groups in real time. It was recently reviewed by Tim Macer on his web site and received fairly positive feedback. From my perspective as a very likely potential … Continue reading
MarketTools Introduces Zoomerang Online Focus Groups
MarketTools has introduced Zoomerang Online Focus, a full-service online focus group service that provides participant recruitment, moderation and reporting. The service looks fairly easy to use and similar in process to traditional focus groups: First Zoomerang creates a discussion guide … Continue reading
Decision Tree for Choosing a Qualitative Method
Susan Abbott of Customer Experience Crossroads has made available an interesting and useful decision tree to help you select the qualitative research methodology most appropriate to your project. You decide whether you need group interaction or no group interaction, synchronous discussion … Continue reading