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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Recent Posts
Tag Archives: QSR International
QSR Releases NVivo 8 Qualitative Data Analysis Software
QSR International announced today the release of NVivo 8, their application for analyzing “very rich” text based information (which, incidentally, includes not just text but also videos, interview recordings, documents, and media clips). According to the web site, NVivo removes … Continue reading
