In my experience, the use of incentives, whether it is the opportunity to win a prize in a drawing/sweepstakes or points towards some kind of special reward, can make a big difference in the response rate to an online survey. But what to offer? In what context? Perseus is offering a free webcast on Wednesday, October 25 or October 31 at 1pm entitled "Learn the Secrets of Affordable Incentive Strategies" to help answer these questions.

The hour long presentation, led by Larry Nichter (EVP of Restaurant.com) and Brian Koma (VP of Services for Websurveyor) will include:

• Incentive best practices
• When to use incentives
• What types of incentives are most effective for increasing response rates, maximizing completion and improving data quality
• How to put incentive strategies in place that don’t blow the budget

Sign up for the October 25 webcast
Sign up for the October 31 webcast
Sign up to learn about future Perseus Webcasts

Perseus Development Corporation and WebSurveyor, combined under a newly formed holding company funded by Austin Ventures, announced today they were selected as a winner of the CRM Rising Star award by the editors of CRM Magazine. Perseus Development Corporation is the originator and leading provider of Enterprise Feedback Management (EFM) solutions, while WebSurveyor is the leading provider of online survey software for business professionals.

Read more at the Boston Daily Business News.

In the July, 2006 issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Perseus SurveySolutions 2.0, a multi-user online survey solution with integrated sampling, invitation management, report preparation and publishing, which is aimed at large enterprises wishing to consolidate and co-ordinate all their research and feedback activities.

Tim liked the Word-like interface for designing surveys, the centrally controlled ‘profiles’ that allow direct links to enterprise databases to provide "real-time and moment-of-truth sampling" and the simple results portal; he didn’t like the fact that there was no intelligent support for coding or consolidating open-ended data, the limited range of statistics, and the fact that it was labourious working with open-ends.

Read Tim Macer’s full review of Perseus Survey Solutions EFM 2.0