Posts Tagged ‘Online-Testing-Exchange’

OTX Online Testing Exchange Using Animated Characters To Make Surveys Fun

Saturday, December 1st, 2007

OTX — or the “Online Testing Exchange” is a market research company that does research online (alright, who doesn’t?). I happened to receive an invitation to one of their surveys today and had a couple of comments.

First, OTX gets props for several things. First, they share a lot of their research results If you go to their web site, you can read all about teen shopping habits, teens and cell phones, movie survey results, etc. They seem to do a lot with kids and teens, which isn’t surprising given the cuteness of their interface (which I’ll explain in a moment).

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