The N, MTV/Nickelodeon’s evening network for teens, has announced an alliance with mobile community provider mbuzzy.com to create a teen wireless research panel using the mbuzzy technology platform beginning in January. The program, to be called "Teens Everywhere" will allow the alliance to conduct research with 10,000 teen panel members via their mobile phones on a variety of topics, ranging from network programming to advertising to events and other information.

Read the full press release at Yahoo.

Atlanta-based Mobile Transit Authority (MTA) and New York-basedscenarioDNA have launched a new mobile opinion solution called mDive, a turnkey mobile-based market research tool that engages consumers on the cell phones. The service works by using MTA’s mobile research platform to survey users through SMS text messages, WAP-based mobile internet connections, or a click-to-call voice-driven survey. Following collection, analysis, interpretation, reporting and recommendations are provided by scenarioDNA.

A complete mDive survey with 400 responses costs $6,500 and includes question development, delivery and management; an invitation in text format with link to WAP survey; a 10-question multiple choice survey; a CSV file of the raw survey data; setup, hosting and deployment of survey questions; and analysis of data and strategic recommendations in a PowerPoint presentation.

Read the the mDive data sheet (PDF).
Read the press release announcing the service at PRWeb.
Visit Mobile Transit Authority online.
Visit scenarioDNA online.

Katie Fehrenbacher of GigaOM posted a note today about Embrace, a UK-based mobile survey startup that has recently introduced MSurvey, a service for running questionnaires via cell phones. Embrace’s mobile solution is particularly useful for conducting very short surveys such as opinion polls, customer satisfaction surveys, employee satisfaction surveys, and ad hoc market research.

To maximize response rates, Embrace can collect data through three different method:

• SMS surveys: universally accessible from all types of mobile phones, allow for reverse billing (so your users don’t have to pay to take your surveys) but can only accomodate a limited number of question types;
• Phone Web Browser: Most new cell phones have this capability; surveys can be branded, and a range of question types are available.
• Downloadable application: Survey can be downloaded to the user’s phone and the survey can be completed when the user is out of signal area (like downloading a game to your cell phone).

Data can then downloadable in the Survey Interchange Standard format or XML.

Read Katie’s article at GigaOM.
Read more at the Embrace web site.

MarketTools announced today the introduction of MarketTools Mobile, an integrated solution that allows researchers to use mobile phones as a live data collection tool. The system includes everything needed to recruit mobile panelists, deploy surveys, and monitor collected results via a web-based portal. The MarketTools "ZoomPanel" is specifically optimized for collecting data related to shopping, in-home usage, mobile phones, TV viewing opinion, movies, event satisfaction and travel.

Learn more at the MarketTools web site.