MarketTools Announces Cell Phone Survey Solution
Monday, September 25th, 2006MarketTools announced today the introduction of MarketTools Mobile, an integrated solution that allows researchers to use mobile phones as a live data collection tool. The system includes everything needed to recruit mobile panelists, deploy surveys, and monitor collected results via a web-based portal. The MarketTools "ZoomPanel" is specifically optimized for collecting data related to shopping, in-home usage, mobile phones, TV viewing opinion, movies, event satisfaction and travel.
