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Tag Archives: MarketTools
MarketTools zTelligence adds new features
San Francisco-based MarketTools announced today that their survey software product, zTelligence has been given a variety of new features designed to make the product easier to use including several new advanced capabilities. New features include interactive video tutorials, frequently asked questions, a regular live training sessions; new authoring features designed to make survey development go faster; and new reporting features that improve flexibility. Continue reading
MarketTools Introduces Zoomerang Online Focus Groups
MarketTools has introduced Zoomerang Online Focus, a full-service online focus group service that provides participant recruitment, moderation and reporting. The service looks fairly easy to use and similar in process to traditional focus groups: First Zoomerang creates a discussion guide … Continue reading
MarketTools Announces Cell Phone Survey Solution
MarketTools announced today the introduction of MarketTools Mobile, an integrated solution that allows researchers to use mobile phones as a live data collection tool. The system includes everything needed to recruit mobile panelists, deploy surveys, and monitor collected results via … Continue reading
Richard Kassissieh Doesn’t Like Zoomerang
A couple of days ago Richard Kassiasieh of Kassblog posted an interesting commentary about Markettools’ Zoomerang product in which he expressed some concern not about the functionality of the service (which he thought was pretty straightforward) but about the branding, … Continue reading →