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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Tag Archives: marketing research
Affordable Data Tabbing Software
I recently received a request for information about the available data tabbing (cross-tab, table generating) software that is available out there and thought I might share what I know. Personally I was a little surprised that there aren’t more software … Continue reading
December 6, 2006
Tagged ANOVA, Chi-Square, cross-tab-software, Data Analysis Software, Global-Market-Insite, GMI-Research-Analyzer, marketing research, Memphis-Market-Intelligence, research results, SPSS, SPSS-Desktop-Reporter, SPSS-Dimensions, SPSS-Tables, Survey-Explorer, t-test, Wincross, z-test
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Case Study: John Lewis collecting customer feedback with eDigitalResearch
eDigitalResearch today released a press release highlighting their relationship with U.K. based department store John Lewis, who is using their system to collect and report on real-time customer satisfaction related issues. eDigitalResearch’s Satisfaction Suite collects customer purchase information from the John Lewis … Continue reading
MarketTools Introduces Zoomerang Online Focus Groups
MarketTools has introduced Zoomerang Online Focus, a full-service online focus group service that provides participant recruitment, moderation and reporting. The service looks fairly easy to use and similar in process to traditional focus groups: First Zoomerang creates a discussion guide … Continue reading
RelevantView Adds Card Sort to Online Research Capabilities
For those of you tired of simple multiple choice radio box, check box kind of online survey questions, RelevantView has created a new online survey tool that offers the ability to have users participate in an online card sort much … Continue reading
Research Dashboards
David Tebbut of IWRBlog (Information World Review) recently posted some interesting observations about Confirmit’s dashboard application, in which an online survey system is used to track customer attitudes in real time and report the results in an automatically updated "dashboard" … Continue reading
Consumers Rebel Against Marketers’ Endless Surveys
Last week 30 of the top executives in market research met for a rountable at the Research Industry Summit for Improving Respondent Cooperation. It would appear that response rates of less than 10 percent are becoming more common, with reports … Continue reading
Conducting Research in Virtual Communities
Mario Menti of msurveys.com recently posted a note on his blog describing how easy it was to create a survey, solicit responses, and then compensate the respondents in SecondLife. A very interesting, unique and possibily even useful experiment to be … Continue reading
Is the Internet changing marketing research?
Roy Poynter of The Future Place has posted a fascinating, thoughtful note about a session he led at a recent meeting of the World Association of Research Professionals (ESOMAR) in which the topic of discussion was the degree to which … Continue reading
Survey Software vs. Online Research Firms
Jared Heyman, president of Infosurv, recently published a white paper to Knowledgestorm.com entitled "The Benefits of Hiring a Full-Service Online Research Firm — Software vs. Online Research Firms," in which he pretty much "proves" that survey software should only be used … Continue reading
Pitfalls of New Product Development Research
Danielle Rodgers of Small Business Branding posted an interesting and thoughtful commentary about the potential benefits and pitfalls of using marketing research to make decisions in the new product development process. Her observations, which she follows up on with detailed … Continue reading →