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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Tag Archives: market researcher
Review of SPSS Tables 16 (SPSS add-on)
Let’s say you’re a market researcher, you have an extra $1000 lying around, and you’re looking for an easier way to improve the look, feel and efficiency of your cross-tabs. What do you buy? If you’re me, you buy the the Tables add-on for SPSS. While the text below certainly isn’t a detailed tutorial on how to use SPSS Tables, it should give you an idea of the features it makes available to help you decide whether it is worth the money. Continue reading
