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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Tag Archives: Internet Survey Software
Online Survey Content Security Doesn't Exist
There is no way to protect the content that you display in your survey from falling into the wrong hands. If you have a secret product or concept , your best bet for keeping it secret is not to test it using online research. Continue reading
Favorite Survey Software Packages for 2008
I know I said I wasn’t going to do this, but I get asked this question a lot so I’ve caving in. Here are my (current) favorite survey software packages: Qualtrics: (internet survey software) has a fantastic variety of question … Continue reading
Review of SurveyGizmo
SurveyGizmo is among the most easy to use, best priced, feature packed internet survey software packages I have seen. And I’ve seen a number of them. I highly recommend it. And if you’re conducting fewer than 250 responses a month, … Continue reading
Confirmit 12 Released With New Features
Confirmit 12 has been officially released and it features a variety of interesting features that look like they will have a positive impact on both survey developers and users. For those who don’t know, Confirmit is one of the most … Continue reading
Building Your Own Survey Panel – Online Panel Management and Strategies
Julie Lemaster, an MBA student at the University of California- Riverside, has written an interesting paper (which is posted to the Sloan Center for Internet Retailing web site) entitled "Online Panel Management and Strategies: An Introduction for Managers." It is … Continue reading
SPSS Promotes Self By Trash Talking Internet Survey Research
SPSS recently put out a news release (which has been picked up by at least two news sites CRM Today and TMCnet) whose sole purpose appears to be to scare companies away from using the plethora of survey research tools in favor of … Continue reading
TopTenReviews looks at 10 Budget Survey Software Systems
TopTenReviews recently published their evaluations of ten "value-priced" survey software packages (I say "value-priced because they are all below $600 for the entire system). The systems they looked at were Survey Crafter Professional from SurveyCrafter, StatPac by StatPac, The Survey … Continue reading
Review of Wufoo (as survey software)
Let’s face it: an online survey is, at its heart, simply a collection of forms. Super long forms with many pages and twisty questions yes, but still forms. And built into the very architecture of the world wide web are the tools … Continue reading
Richard Kassissieh Doesn’t Like Zoomerang
A couple of days ago Richard Kassiasieh of Kassblog posted an interesting commentary about Markettools’ Zoomerang product in which he expressed some concern not about the functionality of the service (which he thought was pretty straightforward) but about the branding, … Continue reading
Prerequisites for Online Surveys Research
Conducting an online survey yourself is fairly easy, but it does require a few ingredients (other than the survey itself). If you can come up with these three things you can probably execute your own customer survey online: 1. You … Continue reading →