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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Tag Archives: innovative techniques
OTX Online Testing Exchange Using Animated Characters To Make Surveys Fun
OTX — or the “Online Testing Exchange” is a market research company that does research online (alright, who doesn’t?). I happened to receive an invitation to one of their surveys today and had a couple of comments. First, OTX gets … Continue reading
Tim Macer presentation on Multi-Model Research
About a year ago Tim Macer gave a presentation at the SPSS Directions Conference entitled “Weaving, not drowning: An update on take-up and best practices in Mixed- and Multi- mode research.” Long, perhaps even academic sounding title, but actually extremely … Continue reading
RelevantView Adds Card Sort to Online Research Capabilities
For those of you tired of simple multiple choice radio box, check box kind of online survey questions, RelevantView has created a new online survey tool that offers the ability to have users participate in an online card sort much … Continue reading
Conducting Research in Virtual Communities
Mario Menti of msurveys.com recently posted a note on his blog describing how easy it was to create a survey, solicit responses, and then compensate the respondents in SecondLife. A very interesting, unique and possibily even useful experiment to be … Continue reading
Research Dashboards
David Tebbut of IWRBlog (Information World Review) recently posted some interesting observations about Confirmit’s dashboard application, in which an online survey system is used to track customer attitudes in real time and report the results in an automatically updated "dashboard" … Continue reading →