Tag Archives: GMI

Building Your Own Survey Panel – Online Panel Management and Strategies

Julie Lemaster, an MBA student at the University of California- Riverside, has written an interesting paper (which is posted to the Sloan Center for Internet Retailing web site) entitled "Online Panel Management and Strategies: An Introduction for Managers." It is … Continue reading →

Posted on August 4, 2007 by Mark Kupferman | Tagged , , , , , , , , , , , , , , , | Leave a comment

Tim Macer reviews GMI Research Analyzer 2.0

Tim Macer recently reviewed GMI’s Research Analyzer in the February 2007 issue of Research Magazine. Research Analyzer is a fairly easy to use package for analyzing your data and creating reports without the usual hassle that comes from a more … Continue reading →

Posted on February 27, 2007 by Mark Kupferman | Tagged , , , , , , | Leave a comment

MarketTools Introduces Zoomerang Online Focus Groups

MarketTools has introduced Zoomerang Online Focus, a full-service online focus group service that provides participant recruitment, moderation and reporting. The service looks fairly easy to use and similar in process to traditional focus groups: First Zoomerang creates a discussion guide … Continue reading →

Posted on October 21, 2006 by Mark Kupferman | Tagged , , , , , , , , | Leave a comment