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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Tag Archives: decision-tree
Decision Tree for Choosing a Qualitative Method
Susan Abbott of Customer Experience Crossroads has made available an interesting and useful decision tree to help you select the qualitative research methodology most appropriate to your project. You decide whether you need group interaction or no group interaction, synchronous discussion … Continue reading
