In the June, 2006 issue of issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Monitor Group’s MarketSight, a web based survey analytic tool for researchers and end-users, with an emphasis on interactive hypothesis testing.

Tim liked the expert-system approach which automatically applies appropriate statistical tests, the highly intuitive interface which makes analysis quick and easy, and the simple import and setup from SPSS or SAS formats. He didn’t like the fact that it doesn’t support multiple response questions, that it works only in IE6, and that there is no local support in Europe.

Read Tim Macer’s full review of Monitor Group’s MarketSight.

In the May, 2006 issue of issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Merlinco’s MerlinPlus, a powerful end-user analysis suite which can be fed either by surveys in industry-standard formats or by data collected using built-in modules for web surveys, handheld CAPI, touchscreen self-completion or simple standalone CATI.

Tim liked the easy but versatile analysis and cross-tab capabilities, the support for touchscreen kiosk interviewing applications and the fact that it is easy to import or export data in many formats and that it outputs directly to MS Word, Excel, and PowerPoint for reports. He disliked the fact that there were no charting capabilities and less than friendly file management system.

Read Tim Macer’s full review of Merlinco’s MerlinPlus.