About Kupferman.com
Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
Chat with Mark or
Blogroll
Categories
- case studies
- commentary
- Data Analysis Software
- Evaluation Criteria
- innovative techniques
- Internet Survey Software
- learning
- methodology
- Miscellaneous Posts
- news
- press-releases
- Qualitative
- Recommended Reading
- Research Related
- Reviews
- Software
- survey development
- Survey Software Industry
- text analytics software
- Uncategorized
-
Recent Posts

People Do What You Pay Them To
Peter Leppik posted an insightful story on the VocaLabs blog about a recent trip to his local Home Depot where an apparently store sponsored signed informed customers "9 or 10 = PASS, 1 through 8 = FAIL." The sign was … Continue reading →