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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Tag Archives: completion rate
Four Factors That Determine the Maximum Length of Your Online Survey
How long should your online survey be? I’ve seen and participated in a number of discussions on this topics over the last several years. After all, you want to collect as much information as possible from your respondents but at the same time you don’t want to annoy them to the point where they quit the survey half-way through. I’ve compiled a list of four factors/questions which determine how long your online survey can reasonably be to avoid dropouts. Continue reading
