Posts Tagged ‘AttentionTracking’

MediaAnalyzer Opens U.S. Office

Saturday, September 23rd, 2006

Germany-based MediaAnalyzer, whose unique AttentionTracking methodology combines survey research and eye tracking to monitor and understand the effectiveness of print advertising creative, web-page design and online ad effectiveness (as well as advertising via TV, direct mail, outdoor and other communications vehicles) announced Thursday that thy would be opening a New York office under the leadership of Charles Boyar.

For the full press release, visit PRWeb.