Decision Tree for Choosing a Qualitative Method
Susan Abbott of Customer Experience Crossroads has made available an interesting and useful decision tree to help you select the qualitative research methodology most appropriate to your project. You decide whether you need group interaction or no group interaction, synchronous discussion among group members or asynchronous discussion (such as via a blog or a bulletin board) and it helps you choose among 18 different options.
Susan also offers some perspective of how she prices research and how much you should spend.
Read the full story and view the chart at Customer Experience Crossroads.
