MarketTools announced today the introduction of MarketTools Mobile, an integrated solution that allows researchers to use mobile phones as a live data collection tool. The system includes everything needed to recruit mobile panelists, deploy surveys, and monitor collected results via a web-based portal. The MarketTools "ZoomPanel" is specifically optimized for collecting data related to shopping, in-home usage, mobile phones, TV viewing opinion, movies, event satisfaction and travel.

Learn more at the MarketTools web site.

Related Categories & Tags

mobile data collection Tags: cell-phone-surveys, marketing research, MarketTools, MarketTools-Mobile, mobile data collection, mobile phones, survey-panel

This entry was posted on Monday, September 25th, 2006 at 11:31 am and is filed under mobile data collection. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.