In the June, 2006 issue of issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Monitor Group’s MarketSight, a web based survey analytic tool for researchers and end-users, with an emphasis on interactive hypothesis testing.

Tim liked the expert-system approach which automatically applies appropriate statistical tests, the highly intuitive interface which makes analysis quick and easy, and the simple import and setup from SPSS or SAS formats. He didn’t like the fact that it doesn’t support multiple response questions, that it works only in IE6, and that there is no local support in Europe.

Read Tim Macer’s full review of Monitor Group’s MarketSight.

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Data Analysis Software, Reviews Tags: Data Analysis Software, easy-to-use, MarketSight, Monitor-Group, Research-Magazine, Reviews, Tim Macer, web-based

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