About Kupferman.com
Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Category Archives: Uncategorized
Online Center for Dentures & Dental Implants
Not for nothing, but I’ve just developed a new web site completely unrelated to MarketResearchTech for my dentist, who wanted to get onto the web. It takes a different approach than most dental related web sites and I’d certainly welcome your feedback before it goes live. Continue reading
nQual Rich Focus reviewed by Tim Macer
nQual Rich Focus is a new, hosted software solution for online focus groups in real time. It was recently reviewed by Tim Macer on his web site and received fairly positive feedback. From my perspective as a very likely potential … Continue reading
Took a Bit of a Break
My responsibilities at work have kept me pretty busy for the last few months…so I have not been as diligent as I’d like to be with this web site. Hopefully I can rectify that going forward.
Expressive Counseling
My wife Elizabeth, an Orlando therapist, recently launched a a web site at Orlando-Therapist.com. While it really doesn’t relate to the topic of this web site, if you have any comments about her site I’m glad to hear them!
How big should your sample be?
Is it enough to survey 100 people or are you only going to get useful results if you survey 1,000 people? The answer, unfortunately, really depends on the questions you are asking, the likely results, and your preferred "margin of … Continue reading
Golden Hills Software SurveyGold 8.0 Released
SurveyGold from Golden Hills Software is an easy to use Internet-based survey software system that has been around for some time and has to some degree mastered the art of making online research a simple, don’t-have-to-think-to-hard-about-it process. Although the software is limited to … Continue reading
Recently Employed
Although because of the nature of this blog it is somewhat hard to say whether anyone noticed, but I haven’t updated the site much in he last few weeks. Just about one month ago I started a new position in charge of … Continue reading
Top Box, Bottom Box, Mean Score
I was poking around in Google today and came upon an interesting article in the October, 2000 issue of hte CustomerSat.com monthly newsletter (appropriately entitled "CustomerSat.com Connections" about the relevance of using top box ratings, bottom box ratings and mean … Continue reading
Tim Macer presentation on Multi-Model Research
About a year ago Tim Macer gave a presentation at the SPSS Directions Conference entitled “Weaving, not drowning: An update on take-up and best practices in Mixed- and Multi- mode research.” Long, perhaps even academic sounding title, but actually extremely … Continue reading
20 Top Tips to Writing Effective Surveys
Martin Day, a Director of SurveyGalaxy, wrote an interesting article entitled "20 Top Tips to Writing Effective Surveys." The article is simply laid out, easy to read, and offers some pretty simple straightforward tips for writing online surveys (or offline … Continue reading →