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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Category Archives: Survey Software Industry
Survey Software Email Deliverability Issues
Most survey software systems offer the ability to send out invitations to your potential respondents on your behalf. But how many of the e-mails actually get through, and how many end up in the spam folder? If there is one thing I’ve learned over the years, you can’t assume that your survey software provider will offer the same level of e-mail deliverability management as an e-mail vendor. Continue reading
How WebSurveyor Was Created
David Alison, the creator of WebSurveyor survey software, last week wrote a blog entry describing his process for writing the software, launching it, and getting a partner. His account consists of two posts: first describing the startup period, followed by a second post describing the company’s growth. Continue reading