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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Category Archives: survey development
20 Questions a Journalist Should Ask About Poll Results
I came across a particularly good article on the web site of the National Council on Public Polls by Sheldon Gawiser and G. Evans Witt entitled, “20 Questions a Journalist Should Ask About Poll Results.” Im not a journalist — but what I find particularly helpful about this article is that it helps me understand the way other people are viewing (or should be viewing) my research and gives me some great things to think about when I’m putting together my own projects. Continue reading
Improving Communications Between Questionnaire Designers and Survey Programmers
Phil and Ken Berry of BayaSoft recently gave a presentation at the 2006 American Marketing Association Research Conference designed to "equip market researchers with the tools and knowledge to design questionnaire documents that can be easily converted into online surveys, … Continue reading
Satisfaction Surveys, Qualifying Attributes and Key Point of Differentiation
Customer research, taken out of its appropriate marketplace context, can be extremely misleading. Consider the scenario presented by Lior Arussy of the Strativity Group who in a recent DestinationCRM article where a research firm, after conducting a study to help … Continue reading →