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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Category Archives: research results
Affordable Data Tabbing Software
I recently received a request for information about the available data tabbing (cross-tab, table generating) software that is available out there and thought I might share what I know. Personally I was a little surprised that there aren’t more software … Continue reading
December 6, 2006
Tagged ANOVA, Chi-Square, cross-tab-software, Data Analysis Software, Global-Market-Insite, GMI-Research-Analyzer, marketing research, Memphis-Market-Intelligence, research results, SPSS, SPSS-Desktop-Reporter, SPSS-Dimensions, SPSS-Tables, Survey-Explorer, t-test, Wincross, z-test
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The Powerful Message of Customer Feedback
Lesie Pegel, senior consultant for Walker Information, recently posted the results of a study they conducted of over 1,500 users of customer feedback representing 37 of their clients. Although Walker found that 75% of respondents thought that the collection of … Continue reading