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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Mark Kupferman's Blog
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Using Research Portals to Disseminate Results
Ray Poytner of The Future Place Blog recently posted an article entitled "The Push/Push Dichotomy – or why most reportals fail." It considers the value of "research portals" — which, by the way, refers to web sites set up by … Continue reading →