About Kupferman.com
Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
Chat with Mark or
Category Archives: press-releases
QSR Releases NVivo 8 Qualitative Data Analysis Software
QSR International announced today the release of NVivo 8, their application for analyzing “very rich” text based information (which, incidentally, includes not just text but also videos, interview recordings, documents, and media clips). According to the web site, NVivo removes … Continue reading
Golden Hills Software SurveyGold 8.0 Released
SurveyGold from Golden Hills Software is an easy to use Internet-based survey software system that has been around for some time and has to some degree mastered the art of making online research a simple, don’t-have-to-think-to-hard-about-it process. Although the software is limited to … Continue reading
Volunteer vs. Random Online Survey Panels
Research provider Knowledge Networks (Menlo Park, CA) has published an interesting nine page white paper entitled The Decisions Maker’s Guide to Online Research. Although the document is clearly geared towards illustrating how the Knowledge Networks panel methodology is better than … Continue reading
SurveyMania.com and paid survey takers
SurveyMania.com certainly isn’t the first web site to collect information about different companies that pay/reward people for taking surveys, but their recent press release and their relatively full-feature web site make really makes you stop and think about online survey … Continue reading
Mobile Transit Authority and scenarioDNA announce mDive mobile survey solution
Atlanta-based Mobile Transit Authority (MTA) and New York-basedscenarioDNA have launched a new mobile opinion solution called mDive, a turnkey mobile-based market research tool that engages consumers on the cell phones. The service works by using MTA’s mobile research platform to … Continue reading
Case Study: John Lewis collecting customer feedback with eDigitalResearch
eDigitalResearch today released a press release highlighting their relationship with U.K. based department store John Lewis, who is using their system to collect and report on real-time customer satisfaction related issues. eDigitalResearch’s Satisfaction Suite collects customer purchase information from the John Lewis … Continue reading
Attensity Expands Text Analytics Suite
Palo Alto, California based Attensity recently announced the release of version 4 of its text analytics suite which includes new methods of searching, querying, charting and graphing freeform text dynamically in an "easy to use" browser based interface. This release … Continue reading
SPSS Promotes Self By Trash Talking Internet Survey Research
SPSS recently put out a news release (which has been picked up by at least two news sites CRM Today and TMCnet) whose sole purpose appears to be to scare companies away from using the plethora of survey research tools in favor of … Continue reading →