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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Category Archives: learning
Four Factors That Determine the Maximum Length of Your Online Survey
How long should your online survey be? I’ve seen and participated in a number of discussions on this topics over the last several years. After all, you want to collect as much information as possible from your respondents but at the same time you don’t want to annoy them to the point where they quit the survey half-way through. I’ve compiled a list of four factors/questions which determine how long your online survey can reasonably be to avoid dropouts. Continue reading
Survey Software Email Deliverability Issues
Most survey software systems offer the ability to send out invitations to your potential respondents on your behalf. But how many of the e-mails actually get through, and how many end up in the spam folder? If there is one thing I’ve learned over the years, you can’t assume that your survey software provider will offer the same level of e-mail deliverability management as an e-mail vendor. Continue reading
Optimal Design of Numeric Survey Questions
Have you ever gone to analyze the results of a survey in which you’ve asked for open-ended numeric information (that is, number based fields where respondents type in a number instead of choosing from a drop down list) only to find that many/some of your respondents have entered things like “10-20″ or “about 15?” You’re not alone. While many survey systems work to defeat these “alphanumeric elaborations,” Marak Fuchs published a paper last year in which he discussed the “optimal visual design of open-ended frequency questions in web surveys in order to reduce the percentage of alphanumeric elaborations and explicit extremes to frequency questions.” Continue reading
Using Pre-Survey Incentives to Increase Survey Response Rates
So let’s say that you need to get 500 survey responses. Which is going to be more efficient: sending a list of potential respondents a $5 gift cards along with a request to take a survey or them the promise of a $10 gift certificate if they take your survey? In 2002 Alhoscha Kaplan and Glenn White of Ernst & Young published a paper in which they did such a test and their results were a little surprising. Continue reading
Prerequisites for Online Surveys Research
Conducting an online survey yourself is fairly easy, but it does require a few ingredients (other than the survey itself). If you can come up with these three things you can probably execute your own customer survey online: 1. You … Continue reading
Building Your Own Survey Panel – Online Panel Management and Strategies
Julie Lemaster, an MBA student at the University of California- Riverside, has written an interesting paper (which is posted to the Sloan Center for Internet Retailing web site) entitled "Online Panel Management and Strategies: An Introduction for Managers." It is … Continue reading
Improving Communications Between Questionnaire Designers and Survey Programmers
Phil and Ken Berry of BayaSoft recently gave a presentation at the 2006 American Marketing Association Research Conference designed to "equip market researchers with the tools and knowledge to design questionnaire documents that can be easily converted into online surveys, … Continue reading
How to Spot Fake Survey Software Reviews
It is probably fair to say that most online survey software companies get many (if not most, or even all) of their customers view the web. Many of them count on search engines, and those that do try to optimize … Continue reading →