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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Category Archives: events
Perseus hosts webcast on incentive strategies
In my experience, the use of incentives, whether it is the opportunity to win a prize in a drawing/sweepstakes or points towards some kind of special reward, can make a big difference in the response rate to an online survey. … Continue reading
