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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Category Archives: advertising research
MediaAnalyzer Opens U.S. Office
Germany-based MediaAnalyzer, whose unique AttentionTracking methodology combines survey research and eye tracking to monitor and understand the effectiveness of print advertising creative, web-page design and online ad effectiveness (as well as advertising via TV, direct mail, outdoor and other communications … Continue reading
TiVo Announces Advertising Research Deal
TiVo and Information Resources Inc. have announced a new service that will link consumer DVR viewing patterns to purchase decisions. The service, called "IRI TiVo Consumer Insights Suite," will identify the DVR sales impact for individual products and brands based … Continue reading