Monthly Archives: October 2008

Selecting the Right Respondents for your Survey (Setting your Quotas)

Not all respondents are created equal. It’s true. Just because you can convince someone to take your survey doesn’t mean you necessarily want them to take your survey. In fact, ensuring that the right respondents take your survey (in the right proportions) is probably among the most important things you can do to ensure that you finish your project with survey results that you can use. Continue reading →

Posted on October 25, 2008 by Mark Kupferman | Tagged , , , , | Leave a comment

SPSS Statistics 17.0 Frustrates Me (a review)

I finally received my copy of SPSS Statistics 17 a couple of days ago and determined that I would try to push past my frustration with the “new and improved” Java-based interface and use it to analyze some data for a report I’m working on. But I can’t do it. There aren’t enough compelling features in the new version of SPSS to help me get past my frustration with the Java interface. So I’m sticking with SPSS 15. Continue reading →

Posted on October 22, 2008 by Mark Kupferman | Tagged , , , , , , , , | Leave a comment

Favorite Survey Software Packages for 2008

I know I said I wasn’t going to do this, but I get asked this question a lot so I’ve caving in. Here are my (current) favorite survey software packages: Qualtrics: (internet survey software) has a fantastic variety of question … Continue reading →

Posted on October 18, 2008 by Mark Kupferman | Tagged , , , , , , , , , , | Leave a comment

SPSS 18 New Features Survey

SPSS has been conducting a survey for the last couple of weeks to help them develop SPSS Statistics 18 (the “new” name of what has formerly just been known as SPSS 17). One generally imagines that the questions that are … Continue reading →

Posted on October 17, 2008 by Mark Kupferman | Tagged , , , , , , | Leave a comment

Great Statistical Resource: The Analysis Factor StatChat

Statistical consultant Karen Grace-Martin launched a new blog in July, 2008 called “StatChat” which makes a lot of relevant, important, but sometimes hard to grasp statistical concepts easy to understand. Categories of postings include linear regression, missing data, spss, sas, anova, factor analysis, and sample size — things that all market research deal with on a regular basis (whether they like it or not!). Continue reading →

Posted on October 10, 2008 by Mark Kupferman | Tagged , , , , , , , , , , | Leave a comment