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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Monthly Archives: April 2008
Four Factors That Determine the Maximum Length of Your Online Survey
How long should your online survey be? I’ve seen and participated in a number of discussions on this topics over the last several years. After all, you want to collect as much information as possible from your respondents but at the same time you don’t want to annoy them to the point where they quit the survey half-way through. I’ve compiled a list of four factors/questions which determine how long your online survey can reasonably be to avoid dropouts. Continue reading
Survey Software Email Deliverability Issues
Most survey software systems offer the ability to send out invitations to your potential respondents on your behalf. But how many of the e-mails actually get through, and how many end up in the spam folder? If there is one thing I’ve learned over the years, you can’t assume that your survey software provider will offer the same level of e-mail deliverability management as an e-mail vendor. Continue reading