Archive for November, 2007

nQual Rich Focus reviewed by Tim Macer

Thursday, November 29th, 2007

nQual Rich Focus is a new, hosted software solution for online focus groups in real time. It was recently reviewed by Tim Macer on his web site and received fairly positive feedback. From my perspective as a very likely potential user (based on Tim’s review!) nQual Rich Focus sounds like a very easy to use system that seems interesting for respondents (more interesting, interactive and engaging than a simple chat window you see with some other systems) and easy to use controls for the moderator.

Highlights of nQual Rich Focus (according to Tim’s review) include the fact that it is extremely easy to use; it’s easy to present a wide variety of stimulus material; it offers a variety of innovative research techniques and it provides a transcript immediately following the session. Negatives of package include the fact that all participants must use Window-based systems (Internet Explorer, to be specific); it is not yet completely self-service and it only supports real-time groups.

nQual is a London-based company — which implies London-based servers, which may or may not mean latency in the connection (I’m not sure why there would be, but it’s worth thinking about ). The cost of a single group is around $900 although volume discounts are available.

Confirmit 12 Released With New Features

Wednesday, November 14th, 2007

Confirmit 12 has been officially released and it features a variety of interesting features that look like they will have a positive impact on both survey developers and users.

For those who don’t know, Confirmit is one of the most prominent online survey software packages. It is used by a number of market research agencies and allows for pretty complicated, interesting surveys. Frankly, I would probably use Confirmit if I could except for the fact that the price tag is higher than I want/need/can afford to spend.

Points to Confirmit for making part of their new release about improving the user experience: some of the new features include a new hierarchy selector (which could be used, say, to let you pick a state and then narrow it down to the city); a new slider for entering numbers (not the first time such a feature has been implemented in a survey software package both GMI and Vovici offer sliders too) which could be fun for scale-type questions; a card sort feature, which allows the respondent to drag and drop responses into different piles. Two improvements I especially like are the "highlight required grid input field" which can be used to show the user precisely which answer they forgot to fill in and the AJAX dynamic content, which makes it possible for other questions to appear or disappear on the page depending on the results of other questions on the same page (without a page refresh).

Confirmit 12 also allows for different images to appear in answers depending on the state of the response. Simply put, this means that you can have one image shown when the answer is not selected (such as an empty check box) and replace it with a different image when the image is selected (such as a checked check box).

Confirmit 12 has new security features as well, although to my untrained eye they don’t seem all that exciting. That is, they’re not so much about protecting the data as much as they are about encrypting the information that is shown to the respondent (so they can’t figure out your secret methodologies). Confirmit 12 does make it possible to set an option that requires the survey to be conducted over a secure, encrypted connection.

Confirmit adds new survey development features, including additional information within the context of the project overview, the ability to increase the size of text box text, and an easier to use URL setup page. The scripting editor also includes a code completion feature similar to what you might find in Visual Studio or Flash. This feature makes it easier to write code by suggesting functions, methods, and properties that are context appropriate.

On the back-end, Confirmit 12 includes a new data processing engine which adds new data import features, data cleaning, recoding and merging features, and new data exports.

Confirmit Express, the simpler version of the survey system, also includes a variety of new features such as a new user administration interface, MS Word export and the ability to quickly and easily test surveys.

For a full list of new features, see the Confirmit web site.