About Kupferman.com
Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
Chat with Mark or
Monthly Archives: March 2007
Review of Wufoo (as survey software)
Let’s face it: an online survey is, at its heart, simply a collection of forms. Super long forms with many pages and twisty questions yes, but still forms. And built into the very architecture of the world wide web are the tools … Continue reading
Richard Kassissieh Doesn’t Like Zoomerang
A couple of days ago Richard Kassiasieh of Kassblog posted an interesting commentary about Markettools’ Zoomerang product in which he expressed some concern not about the functionality of the service (which he thought was pretty straightforward) but about the branding, … Continue reading
Statistical Analysis with R
University of Missouri graduate student Mitch Hardin recently posted a note on his blog about how after spending a lot of quality time with SPSS he switched to R, a free software environment for statistical computing and graphics that runs … Continue reading
SPSS 15 Doesn’t Work with Microsoft Vista?
I came across a post on comp.soft-sys.stat.spss in which the purchaser of a new Dell system with Vista Home Premium edition was unable to install SPSS 13, 14, or 15. They indicate that they spoke to SPSS support, who told … Continue reading
Survey Completion Incentives: Should you do it?
Response I recently posted to a question about survey incentives on LinkedIn: I’ve fielded dozens of online surveys — some with incentives, some without incentives. There is a huge difference in the results that you get — even if your … Continue reading →