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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Monthly Archives: November 2006
Top Box, Bottom Box, Mean Score
I was poking around in Google today and came upon an interesting article in the October, 2000 issue of hte CustomerSat.com monthly newsletter (appropriately entitled "CustomerSat.com Connections" about the relevance of using top box ratings, bottom box ratings and mean … Continue reading