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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Monthly Archives: September 2006
The Powerful Message of Customer Feedback
Lesie Pegel, senior consultant for Walker Information, recently posted the results of a study they conducted of over 1,500 users of customer feedback representing 37 of their clients. Although Walker found that 75% of respondents thought that the collection of … Continue reading
Is the Internet changing marketing research?
Roy Poynter of The Future Place has posted a fascinating, thoughtful note about a session he led at a recent meeting of the World Association of Research Professionals (ESOMAR) in which the topic of discussion was the degree to which … Continue reading
HotelSurvey offers new guest satisfaction monitoring tool
Los Angeles based HotelSurvey has announced a new tool to help hotels and other hospitality related businesses to quickly capture customer feedback and resolve complaints before they result in defection using their new web-based survey platform. Features of the HotelSurvey system … Continue reading
Grapevine Surveys Releases New Web-Based Employee Evaluation Tool
Grapevine Surveys announced today the release of a new version of Employee Evaluator, a 360 degree feedback web-based software package specifically designed for performing HR evaluations of all types, including employee evaluations, team assessments, performance appraisals, job reviews and multi-rater … Continue reading
Survey Software vs. Online Research Firms
Jared Heyman, president of Infosurv, recently published a white paper to Knowledgestorm.com entitled "The Benefits of Hiring a Full-Service Online Research Firm — Software vs. Online Research Firms," in which he pretty much "proves" that survey software should only be used … Continue reading
Zoomerang Unveils Education Resource Center
Zoomerang recently announced the creation of a new "Education Resource Center" which will provide practical tips and best practices to educators interested in revitalizing their academic initiatives. The program, which is closely integrated with Zoomerang’s online survey service, is designed … Continue reading
Amae CI Suite Adds Massive Question Library
Amae Software has updated their post-call IVR survey system, Amae CI Suite to include a massive library of survey questions across a number of industry boundaries. "We’ve completed an extensive set of questions across many industries that can be copied … Continue reading
MarketTools Announces Cell Phone Survey Solution
MarketTools announced today the introduction of MarketTools Mobile, an integrated solution that allows researchers to use mobile phones as a live data collection tool. The system includes everything needed to recruit mobile panelists, deploy surveys, and monitor collected results via … Continue reading
Effective Customer Service Requires Not Just Knowledge, But Insight
In a recent article posted on TMCNet entitled "Effective Customer Service Requires not Just Knowledge, But Insight," Bruce Pollock identifies some of the criteria he uses when selecting a survey took specifically for use by customer service representatives and call … Continue reading
Conducting Research in Virtual Communities
Mario Menti of msurveys.com recently posted a note on his blog describing how easy it was to create a survey, solicit responses, and then compensate the respondents in SecondLife. A very interesting, unique and possibily even useful experiment to be … Continue reading →