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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Monthly Archives: July 2006
Doubt cast over value of web polls
Robert Jaques of IT Week reviews a recent study reported in Journal of Consumer Research by London Business School and Duke University that suggestions that people respond very differently to the same question when typing rather than speaking an answer. … Continue reading
Tim Macer reviews Perseus SurveySolutions EFM 2.0
In the July, 2006 issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Perseus SurveySolutions 2.0, a multi-user online survey solution with integrated sampling, invitation management, report preparation and publishing, which is aimed at large enterprises wishing to … Continue reading