Robert Jaques of IT Week reviews a recent study reported in Journal of Consumer Research by London Business School and Duke University that suggestions that people respond very differently to the same question when typing rather than speaking an answer.

My understanding of the results indicate that depending on the type of survey you’re conducting and the subject matter, results collected online may not always be comparable to earlier results you may have collected in-person or over the phone — not really a surprise. The findings don’t indicate, however, that the data collected online is any less valid or accurate than the data collected "off-line."

Read the full article in IT Week.

In the July, 2006 issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Perseus SurveySolutions 2.0, a multi-user online survey solution with integrated sampling, invitation management, report preparation and publishing, which is aimed at large enterprises wishing to consolidate and co-ordinate all their research and feedback activities.

Tim liked the Word-like interface for designing surveys, the centrally controlled ‘profiles’ that allow direct links to enterprise databases to provide "real-time and moment-of-truth sampling" and the simple results portal; he didn’t like the fact that there was no intelligent support for coding or consolidating open-ended data, the limited range of statistics, and the fact that it was labourious working with open-ends.

Read Tim Macer’s full review of Perseus Survey Solutions EFM 2.0