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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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Monthly Archives: June 2006
Tim Macer reviews Monitor Group’s MarketSight
In the June, 2006 issue of issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Monitor Group’s MarketSight, a web based survey analytic tool for researchers and end-users, with an emphasis on interactive hypothesis testing. Tim liked the expert-system … Continue reading
Tim Macer reviews Merlinco’s MerlinPlus
In the May, 2006 issue of issue of the Market Research Society’s Research Magazine, Tim Macer reviewed Merlinco’s MerlinPlus, a powerful end-user analysis suite which can be fed either by surveys in industry-standard formats or by data collected using built-in modules … Continue reading